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Research Article

Why architects and laypersons judge buildings differently: Cognitive properties and physical bases

By Gifford, R., Hine, D. W., Muller-Clemm, W., & Shaw, K. T.

Full Citation

Gifford, R., Hine, D. W., Muller-Clemm, W., & Shaw, K. T. (2002). Why architects and laypersons judge buildings differently: Cognitive properties and physical bases. Journal of Architectural and Planning Research, 19(2), 131–148.

Key Findings

This study investigates the differing experiences of buildings between architects and laypersons, focusing on the physical and cognitive foundations of these differences. Both groups assessed the global aesthetic quality and six cognitive properties—complexity, clarity, friendliness, originality, meaningfulness, and ruggedness—of 42 large contemporary buildings. Additionally, 59 physical features of each building were independently evaluated. Lens model analyses revealed that the two groups interpret physical features differently, leading to varied cognitive perceptions and, consequently, distinct aesthetic judgments.

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