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Research Article

Contemporary versus traditional styles in architecture and public space: A virtual reality study with 360-degree videos

By Mouratidis, K., & Hassan, R.

Full Citation

Mouratidis, K., & Hassan, R. (2020). Contemporary versus traditional styles in architecture and public space: A virtual reality study with 360-degree videos. Cities, 97, 102499.

Key Findings

This paper evaluates environmental perceptions and affective appraisal of contemporary versus traditional styles in architecture and public space. A recently-developed research method in this field of study is employed: panel evaluations of 360-degree videos of real environments, viewed with mobile-based virtual reality platform. Results suggest that contemporary architectural styles – inspired by postmodernism and characterized by asymmetry, lack of ornamentation, and industrial appearance – are evaluated less positively than traditional styles – characterized by symmetry and ornamentation. Contemporary architecture scores lower in environmental perception than traditional architecture. This finding poses critical questions on current trends in architectural styles and subsequently on the livability of new built environments.

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