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October 31, 2025Research Article
Consumer interactions and influences on farmers’ market vendors
By Hunt, A. R.
Full Citation
Hunt, A. R. (2007). Consumer interactions and influences on farmers’ market vendors. Renewable Agriculture and Food Systems, 22(1), 54-66.
Key Findings
This research investigates how consumer interactions influence vendor practices at farmers' markets in North Carolina. Findings indicate that consumer feedback and preferences play a significant role in shaping product offerings and marketing strategies. The study underscores the importance of responsive vendor practices and customer engagement in market success.